copy | creative

About

 

*Not me. Random stock image. Jk. It’s me. Idk why I said that. Dumb joke. My bad.

Early in my life, something big happened.

That something was me.

I was 10½ lbs at birth. My mom herniated a disc popping me out.

I don't know if it's guilt or genes, but ever since then I've felt the need to carry projects on my back and deliver outsized returns.

That sounds like hubris. It's not. I've just got a knack for driving things forward, a habit of over-delivering, and an obsession with simplifying the complex. There's nothing I like more than leaning all the way into a big project, preferably with a team that's just as hungry to win as I am.

Currently doing all these things as Head of Copy at 360Learning, a Series B SaaS in the HR tech space.

Some highlights and responsibilities include:

- Co-leading the development of a new brand platform
- Concepting and writing all marketing campaigns
- Writing almost every word of customer-facing copy
- Launching a thought leadership program for c-suite execs
- Consistently getting ~90% to sales-qualified pipeline goals (95% inbound)

Professionally, my biggest strengths include brand strategy, creative direction, and full-funnel copywriting.

Personally, my biggest strengths include not taking myself too seriously, walking my dog, and identifying celebrity lookalikes in random places.

Contrary to what it sounds like, I do have friends.

Currently living in the pizza capital of the world with my wife and our dog.

If you ever wanna chat or grab a pie, shoot me a note.

jimmyhafeyburt@gmail.com

Brands

Throughout my agency, freelance, and in-house experiences, I’ve been lucky enough to work on the following brands: 360Learning, RingCentral, Zone & Co, Jarlsberg, eos, Lovesac, Freshpet, Lap of Love, CamelBak, STAAR Surgical, Sperry, Launc[H], ZENB, Naboso, Mountain Hardwear, Night Shift, Streamdata, Ulbrich, Dazian, National Grid, Winners, BIOEFFECT, PRIA Healthcare, Ford, Kubota, WHOOP, Novartis, Evolent Health, Alnylam, LENTECHS, Royal Canin, Akcea-Ionis, Marvin, Vision Source, Quotient, EssilorLuxottica, Jumbo Capital, Noble Wealth Advisors, Kohler